
You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps. A Google Business Profile also improves your local SEO.
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Your Google My Business listing shows searchers where and how to visit your business.

A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. Why you need a Google My Business account Get discovered in Google (and Google Maps) If you have an online-only business, you’ll have to stick to other Google tools like Google Ads and Google Analytics. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers). Google Business Profile is only available to businesses that have contact with customers. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping. It allows you to provide details and photos of your business, including your location, services, and products.Ĭreating this free profile is a great way to increase your visibility across Google services.

Google Business Profile is a free business listing from Google. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience.
